Conversion rate
18.43%
(+0.1%) vs previous month
Executive summary
Renewal rate
62.92%
(+57.3%) vs previous month
Trials this month
2,094
(+2.3%) vs previous month
Conversions this month
377
(+58.4%) vs previous month
Monthly performance
February was a partial ramp-up month and is shown for context only.
Volumes and monthly rates
Bars show absolute monthly volume; dotted lines track the monthly conversion and renewal rates.
| Month | Trials | Conversions | Renewals | Purchases | Conv rate | Renew rate |
|---|---|---|---|---|---|---|
| February 2026 | 1,293 | 4 | 0 | 1 | — | — |
| March 2026 | 2,046 | 238 | 2 | 0 | 18.41% | 40.00% |
| April 2026 | 2,094 | 377 | 151 | 0 | 18.43% | 62.92% |
Daily trends
Daily values with 7-day rolling averages and a linear trend line for direction.
Daily volume
Faded lines show raw daily counts; bold lines are 7-day rolling averages.
Conversion rate
Share of trials that converted to a paying customer 30 days later.
Renewal rate
Share of paying customers from one month earlier who renewed on the given day. Early days with no eligible base are omitted from the chart; full daily values remain in metrics.csv.
Weekly KPI breakdown
Cohort view by week the trial started. Tracks publish-through rate and unit economics — cost per created vs published website, and the share of sites whose AI cost exceeds $7.
| Zoom Date | Websites Created | Websites Published | Publish Rate | Cost per Created Website | Cost per Published Website | Count of websites with total cost > $7 | Websites Cost > $7 Share |
|---|---|---|---|---|---|---|---|
| 27 Apr 2026 | 136 | 23 | 16.9% | $0.45 | $2.65 | 0 | 0.0% |
| 20 Apr 2026 | 245 | 103 | 42.0% | $1.37 | $3.26 | 4 | 1.6% |
| 13 Apr 2026 | 249 | 104 | 41.8% | $1.78 | $4.26 | 11 | 4.4% |
| 6 Apr 2026 | 285 | 144 | 50.5% | $1.60 | $3.16 | 8 | 2.8% |
| 30 Mar 2026 | 259 | 173 | 66.8% | $1.93 | $2.89 | 8 | 3.1% |
| 23 Mar 2026 | 287 | 162 | 56.4% | $2.17 | $3.84 | 12 | 4.2% |
| 16 Mar 2026 | 259 | 152 | 58.7% | $1.82 | $3.10 | 10 | 3.9% |
| 9 Mar 2026 | 258 | 119 | 46.1% | $1.51 | $3.27 | 7 | 2.7% |
| 2 Mar 2026 | 221 | 107 | 48.4% | $1.41 | $2.91 | 4 | 1.8% |
| 23 Feb 2026 | 263 | 132 | 50.2% | $1.19 | $2.37 | 3 | 1.1% |
| 16 Feb 2026 | 230 | 106 | 46.1% | $1.44 | $3.13 | 5 | 2.2% |
| 9 Feb 2026 | 212 | 64 | 30.2% | $1.22 | $4.03 | 4 | 1.9% |
| 2 Feb 2026 | 68 | 0 | 0.0% | $1.12 | 0 | 0.0% |
Note: 27 Apr 2026 is a partial week.
AI action distribution
Per-website AI action counts over the trailing 30 days. Includes test users — treat the absolute floor with caution; the shape of the tail is the signal.
Edits dominate the long tail. Edit website section markup hits a p99 of 308 actions per site — roughly 38× its median. Every other action type's p99 sits within ~5× of its median. Long-tail site cost is driven almost entirely by editing.
Sites with >300 AI actions (30d)
33
of total active sites
Max actions on a single site
2,336
top of the tail
All AI actions per site
Distribution across all websites with at least one action.
| Percentile | Actions per site |
|---|---|
| p50 | 21 |
| p75 | 31 |
| p90 | 78 |
| p95 | 130 |
| p99 | 340 |
By action type
Per-website counts in the trailing 30 days, split by action category.
| Action type | p50 | p75 | p90 | p95 | p99 |
|---|---|---|---|---|---|
| Generate website section markup | 7 | 8 | 10 | 11 | 18 |
| Edit website section markup | 8 | 18 | 60 | 108 | 308 |
| Image generation | 2 | 3 | 6 | 11 | 30 |
| Logo generation | 2 | 2 | 2 | 2 | 6 |
| Favicon generation | 2 | 2 | 4 | 6 | 14 |
Methodology
- Conversion rate on date D = Conversions[D] / Trials[D − 30 days]. Trial period is 30 days.
- Renewal rate on date D = Renewals[D] / (Purchases + Renewals + Conversions)[D − 1 calendar month]. Billing cycle is 1 month.
- Counts are sourced from the SpaceshipALFPerformance Tableau view (Measure Selector column).
- Previous month comparisons compare the trailing 30 days to the immediately preceding 30 days.
- Publish Rate = Websites Published / Websites Created within the cohort week.
- Cost per Created Website = total AI cost in the period / websites created. Cost per Published Website uses the published count instead.
- AI action counts include test/internal user traffic; treat absolute totals with caution and weight the shape of the distribution.
- Edit website section markup refers to AI-driven edits to existing site sections; Generate website section markup refers to first-pass section creation.